BRANDING | DESIGN
On September 14th, Topps annual Hobby Rip Night went global for the first time. The event provided an opportunity for young collectors to "rip" (open) packs of trading cards, share their finds, and engage with others who share a passion for collecting.
Fans of all ages came together at nearly 600 hobby shops to celebrate. Big names included sports stars Tom Brady, Victor Wembanyama, Bronny James, Dana White, Mike Trout, Anthony Volpe, and entertainers Quavo and Kevin Hart.
Responsible for branding, promotional material, hobby shop and athlete templates.
50K
Collectors in Shops
586
Shops Participating
50
Markets Across 10 Countries
101
Athlete Appearances
Branding
Logo design by Erick Parra Monroy
Printed Collateral
Digital Promo
Email blasts, MLB promos, and celebrity announcements
Digital Templates
Pre-made assets given to hobby shops to ensure consistency, but allowing their own spin on promos.
Appearances
