BRANDING | ART DIRECTION | DESIGN

Completely revamping an entire brand in under a month? Delivering a fresh, exciting look that will captivate and impress the fans? It was no small feat, but it was a challenge I embraced head-on.

In the fast-paced world of sports design, nothing moves quicker than rebranding a team for a new season in under three weeks. With the WNBA’s schedule release deadline approaching, I crafted a bold new direction for the Liberty’s brand—fresh, fun, and true to their Brooklyn roots. Moving away from the sleek 2021 aesthetic, I embraced a grittier, more authentic vibe. The Liberty embody informality, fun, and confidence—so why not let that shine through?