BRANDING | ART DIRECTION | DESIGN

As sole designer for the New York Liberty's 2021 season, my role was to build a cohesive and compelling visual brand story from scratch — with a fresh, authentic and strong voice.

Assets spanned across various mediums: OOH subway ads, digital promotions as well as the customary graphics involved in WNBA games. Conceptualized, planned, and executed designs for social campaigns, and brand activations. Worked with New York Liberty sponsors like Hello Fresh, Empire, and Nike to ensure partnership needs were met. Single handedly completed over 450+ unique projects in a 10 month period. Grew social media following over 20K and increased social engagement and reach an average 500% YoY per post.